About Synthesis Management Group


Where the art of leadership meets the science of business — we develop leaders so they can excel both personally & professionally. Synthesis Management Group (SMG) is a coaching and training organization. Our coaches work with executives around the world to find success by focusing on strategic “shifts” and skills a leader must make to thrive for themselves, their team, and their organization. We provide leadership development through executive coaching, business strategy workshops, and online trainings suitable for companies both large and small. Our approach emphasizes team growth and personal excellence within organizations.

Meet The Team

Bobbie Goheen, Executive Coach
Bobbie Goheen

Bobbie Goheen

Synthesis Management Group (SMG) President/CEO Roberta “Bobbie” Goheen is a resourceful and committed leadership expert and Fortune 100 executive coach, who promotes environments of positive growth and development for individuals, executives, and organizational teams.

With more than 25 years of world-class experience, Bobbie is a motivational force who inspires her clients to steer their personal and professional lives in the direction of excellence. She has worked with companies worldwide and organizations ranging in size from five employees to 80,000. Clients include international, national, and local C-suite executives, managers, entrepreneurs, and professionals looking for curated, practical tools to match their desire to lead others with greater ease and agility.

Bobbie offers a multi-dimensional approach for successful business leaders and their workforce to achieve results through experimental learning and development. She utilizes researched and proven methodology combined with a style that is fresh, dynamic, and inspirational.

Amy Christieson

Amy Christieson

Synthesis Management Group (SMG) Executive Business Coach Amy Christieson helps leaders develop and deploy growth strategies that focus on people, operational efficiencies, agility, innovation and modernizing cultures. 

Amy has been coaching employees and clients for over 20 years. As an entrepreneur, Amy understands the challenges of starting, owning, growing, and selling a business. Her experience in the consulting world has provided her with the ability to look strategically across a variety of different industries with unique business challenges. She has worked with clients in high tech and engineering, to healthcare and manufacturing in the large, mid-size, and multi-generational business sectors. Amy has spent her career in sales, business turnarounds, growth planning, and execution. 

Amy’s experience and immersion in the Synthesis philosophies helped her grow her company to new levels, positioning her to sell her benefits and human resource consulting practice in 2020. Her experience in revenue growth and the consulting world has positioned her to identify, engage, and grow our affiliate partner network across North America. 

Andrea Fitzgerald

Andrea Fitzgerald

Synthesis Management Group (SMG) Chief Growth Officer and Business Coach Andrea Fitzgerald is passionate about building leadership teams that transform the culture and success of businesses, generating trust and cultivating relationships to successfully guide and influence decision-making. Her high energy, compassion, relationship building skills, and consultative nature helps move organizations forward. Since 2019, she has been consulting with Synthesis Management, driving team leadership, sales and marketing strategy, and working with companies on building strong leadership and management teams.

Andrea has over 25 years of experience building and leading a manufacturing company, where she led the company to year-over-year increases in sales and profitability. Andrea FitzGerald is an accomplished, driven, and results-oriented entrepreneurial leader with an exceptional track record of delivering best-in-class operational strategy, change management, sales execution, and talent management, propelling the growth of organizations and accelerating financial results as a strategic advisor. 

Andrea is recognized as a leader in tackling complex challenges, envisioning a way forward, and supporting teams to achieve results. She has been a non-voting member of the Sidco Board of Directors since 2019, providing guidance and leadership on M&A strategy, business insight, industry expertise, and business operations best practices. Andrea earned her Bachelor of Arts in Organizational Behavior Studies, Interpersonal Communications from the State University of New York at Geneseo. She has also earned certification as a Business & Leadership Coach through Synthesis Management Group. She is an avid reader and life-long learner.